Marketing SaaS

AI-Powered outreach for OptiMonk

OptiMonk teamed up with Growthly to supercharge its agency program and captivate USA website visitors with AI-driven, hyper-targeted outreach. From global agency partnerships to personalized follow-ups, these strategies unlock powerful conversion opportunities, driving engagement and fueling growth every step of the way.

Service

Marketing SaaS

Client

optimonk.com

Year

2024

About Optimonk

OptiMonk is more than just a conversion tool—it’s a powerful, AI-driven platform that enables eCommerce businesses to engage visitors, boost sales, and build stronger customer relationships. From personalized pop-ups and exit-intent messages to targeted product recommendations and dynamic lead capture forms, OptiMonk empowers businesses to connect with their audience in impactful ways that drive conversions. 

Leveraging advanced AI capabilities, OptiMonk helps online stores deliver hyper-personalized experiences by analyzing visitor behavior and intent in real-time. With the AI-powered featured, businesses can reduce cart abandonment, increase engagement, and capture valuable data that fosters lasting growth.

Boosting OptiMonk’s agency program with targeted outreach

To support OptiMonk’s agency program, Growthly developed and executed a comprehensive outreach strategy to engage agencies worldwide. OptiMonk partners with agencies by providing advanced CRO education, enabling them to integrate OptiMonk’s solution into their eCommerce clients’ strategies, effectively reselling OptiMonk’s value. We built a strategy to reach out to marketing agencies in 16 countries, qualifying 10,000 agencies in an automated way and enriching data to identify decision-maker contacts. Additionally, we established a robust outbound email infrastructure and A/Z tested multiple subject lines, messages, and outreach strategies to determine the most compelling offers for OptiMonk’s ideal customer profile (ICP). This data-driven approach helped attract agencies ready to expand their clients’ conversion capabilities.

Automated, personalized visitor targeting for OptiMonk’s USA website

In a follow-up project, we built a targeted workflow for USA-based website visitors, delivering automated and personalized messaging to maximize engagement. When a visitor explores OptiMonk’s content, their data is enriched with personalized AI-generated insights, triggering tailored follow-up messages. A separate workflow targets visitors who reach the pricing page; these visitors’ data is automatically researched and enriched, and an onboarding package recommendation is crafted using AI-driven strategies. This sequence of automated outreach is designed to assist potential customers in making informed purchasing decisions, enhancing their journey from discovery to conversion.

Growthly solutions:

  • Strategic advisory in crafting reachout campaigns
  • List building and lead generation at scale
  • Reaching US website visitors with automated, personalized messages 

An award-winning agency

We worked with the world’s biggest brands.